Phresh & Professional
NASHVILLE – On the night of Dec. 6 the men of Windsor Neckwear celebrated the launch of their new line of limited edition, hand tied silk bow ties with media exec, Alfred Edmond Jr. Edmond currently serves as the Editor-At-Large for Black Enterprise. The New York City based company produces a monthly magazine that highlights the business success and investments of African Americans.
“The union with Alfred Edmond Jr. goes beyond a collection to the men of Windsor Neckwear. Edmonds wealth of business knowledge gives us more than just a partner, but a mentor. His feedback and advice serves an impeccable asset to Windsor,” said Michael McPherson Jr., Co-Founder of Windsor Neckwear.
They credit one of Edmond’s greatest strengths as allowing Windsor to do play to their strengths to better the relationship. Edmond being the John Stockton to the Windsor Neckwear’s Carl Malone.
McPherson and college friend, Mace Neal III, founded the Windsor Neckwear website in 2010. Their mission is to provide clients with high quality neckwear and accessories at an affordable price. The duo devoted to prepare, plan, and create a new product line to give their customers the ability to standout in a business environment. Windsor Neckwear takes pride in seeing people looking good and feeling confident in their appearance as stated on their website, windsorneckwear.com. After receiving a message on the social media site, Twitter, a year and a half ago from the duo’s account with the link to their website, Edmond instantly became a frequent customer.
The event included a live DJ and performances from local music artists and a spoken word poet in the Lexus of Nashville showroom at 1636 Westgate Circle in Brentwood, Tenn. Models walked around the event dressed in suits wearing the new and old Windsor Neckwear products as well. The event also brought our small business from the Nashville community and around the country to join in the celebration that also included give-a-ways by event sponsors.
“I went from browsing the website to actually buying a couple of their bow ties. And a couple of days later I got them in the mail and I loved them and I started buying on a regular basis,” Edmond said.
While shopping at the Windsor website, Edmond said he was also shopping for business opportunities. Edmond said he saw an opportunity with the Nashville duo. This initial conversation of the partnership began. Edmond said he wanted to establish a bound with McPherson and Neal – one that also included a personal relationship. Their coalesced visions then began planning for Edmond’s collection. Edmond wanted a bow tie line that matched his personality and professionalism, “fitting in while standing out,” he said.
Social media continued to be a linchpin in the development of the business and personal relationship. The video chat site, Google+ Hangouts, was used exceptionally by the trios were on the same page months before ever meeting in person. They would often chat online at night because of conflicting schedules: Edmond’s in New York, Windsor’s in Nashville to discuss different color patterns and exchange ideas. Saving both time and money.
The Alfred Edmond Jr. Collection is a limited supplied line of bow ties. According to Edmond, the line is made up of 15 bowties that come in a limited quantity of 25 each. The jewel of the line is bow tie titled Cash is King. The scarlet and white tie with navy strips has been called the “Jordan’s of bow ties” by Edmond. The also has a symbol of shield with a dollar sign in the center. The next line if the AEJ Collaboration has already begun planning and intends to incorporate the new edition of the Cash is King. Which came as an idea from McPherson one night at 2 a.m. in the morning one night, aiming in his words to “create a classic design, with a twist.”
“Just teaming up with what we have already accomplished and the knowledge base [Edmonds] he has, its a winning combination,” says Michael McPherson Jr., Co-Founder of Windsor Neckwear.
The Nashville Launch Party will be followed by similar events.
Windsor Neckwear and Alfred Edmond Jr. have been invited to events held in Chicago, Orlando, and Washington D.C.; the team aims to release a new line to Alfred Edmond Jr. Collection every four to five months.